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Brief advice about dresses to wear, hairstyles, and jewellery in Pakistan in different seasons.Pakistan fashion is an ultimate source of latest fashions in pakistan. stay up to date in styles with pakistan Huge Collection of Pakistan Fashion. Pictures / images of pakistani fashion dresses like bridal dresses, casual and party wear Fashionhungama.blogspot.com , the leading guide to chic destinations online, attracts millions of fashion-savvy people who come to indulge in a comprehensive collection

Fashion Designers PK: Rana Saeed Allawala is one such designer who is known for her elegant style

Friday

Recently, Rana Allawala has launched her assorted collection of formal wear, bridal accessories and purses in a simple ceremony Fashion is the accepted way of dressing at a given time. It is the total outlook of an individual of today. Though fashion evolves and some styles come back, it only applies for 'now'. Right fashion means getting the value for your money. That's why the demand for designs that requires timeless appeal and a quality that goes beyond trendy has been tremendously increasing. Whether it is haute couture or pret-a-porte, it is basically the designer's distinctive style that sells.

Rana Saeed Allawala is one such designer who is known for her elegant style. Her boutique Rans at Bahadurabad, Karachi, has been catering to fashion conscious women since 1986. Rana has recently launched her latest collection along with the chicken kari collection of Vandana (Indian Designer) in a simple ceremony organised by Catwalk Productions.

The design philosophy of Rans is based on style, beauty and elegance. She has diversified her work by offering an eclectic range of shoes, purses, bridal accessories and exotic bridal bed spreads. Now, she has also ventured into arts by starting up an art gallery with paintings of Let's come back to her collection. The gorgeous and glamorous models who flaunted her outfits at the event were Iraj, Nadia Hussain and Fayeza Ansari. Her designs are timeless as she offers a wide range of variety in cuts, embellishments and colours - be it bridals, sarees, formals or evening wear. Take Iraj's light green sharara, Fayeza's brown saree or Nadia Hussain's orange evening wear. Intricately embroidered designs, complemented by the jewellery pieces speak volumes about the designer's skills. And the best part was that the collection was wearable.

Rana's collection of assorted sarees in shimmering silk was a feast to the eyes. According to her it's the world's oldest fashion statement. ''Saree is all about rhythm and fluidity, capturing the essence and sensuality of the woman. It speaks of romance or riches, of sobriety or gaiety, of sophistication or innocence. It is said that a saree rarely fails to flatter a woman, making her feel fragile and feminine,'' said Rana, who was also wearing a graceful saree on the occasion.

Her designs are not restricted to a certain kind of fabric as there is something for everyone. She claims to use only the best of fabrics and materials because she feels that ''therein lies the

essence of beautiful clothes''. From jamavaars and khadi to silks, georgettes and chiffons, there isn't much the lady hasn't experimented with. While for the colours, she mainly works on the soft colours and chalky tones. Of course it depends upon the requirement of the season and clientele as well.

Embellish-ments play a very important role in her style of designing. From traditional zaree, dapka, resham, kamdani, madoori, shadow, kantha works to the dazzling fusionist jewels, shells, beads, and diamantes embellishments she has worked with all sorts of add-ons!

Labels: Dresses, Fashion, Pakistani Dresses, Pakistani fashion